Going into 2018, midterm voter turnout was historically low. We set out to create a cultural shift around voting and civic engagement, empower ALL voters, and use our combined media reach to increase voter participation in the 2018 US midterm election and beyond.

48 companies engaged. 70MM digital banner impressions. Over 2BN social media impressions. Subscribers to our text information platform in every state. And, most importantly, the largest voter turnout for a midterm election in 48 years.

We used 16 million dollars worth of donated ad space to reach potential voters across television, cinema, radio, OOH, digital, social, integrations and on-the-ground activations. Celebrity endorsements ensured our message hit the red carpet, and to increase our reach, all of our creative was bilingual.

Design, Art Direction / AD:Annie Rosen