VICE Live is an irreverent nightly show where anything can happen. Celebrity visits, social media interaction, music, food demos, social experiments, commentary… it’s like your phone, but live on TV. The creative for the show also raises the stakes, recreating moments of tension with visceral interpretations: a goldfish in a blender, a full-clothed person jumping in the deep end, and a fire extinguisher set on fire. The imagery accompanies an irreverent campaign line, "Fuck It, We're Doing It Live", invoking an attitude of being present in an over-connected world.

Design, AD / AD: Gerard Weber / Photographer: Amy Lombard
Communication Arts: Advertising, Posters, 2019
OBIE Awards: Gold Craft in Photography, Gold Craft in Copywriting, Silver in Integrated Multimedia, Bronze in Media