Made in collaboration with artist Andrew Miller, the VICE voting campaign uses a collection of powerful iconography — democratized and stripped of color and context — to examine specific political issues. We let young people speak on the issues that matter to them, motivating others to make their voices heard by voting.

How? We used people's voices to create on-air spots, social posts and more, leading them to a campaign hub where they can register to vote, listen to other people's messages, and create their own custom video to share. By championing the issues and letting young people speak, we drove 18,000 new registrations for what would be the highest midterm election turnout in over a hundred years.

Design, AD / AD: Annie Rosen / Photographer: Piotr Sikora
Promax Awards: Channel ID, GOLD, 2019 / Promos Campaign, Bronze, 2019 / Online Advertising, GOLD, 2019 / Roadblock/Takeover, GOLD, 2019 / Low-budget, Bronze, 2019