In 2017, VICELAND’s WEED WEEK made history as the first prime time celebration of the culture, politics, and absurdity of marijuana — and marked the highest-rated week ever on the channel. To promote this epic week, we filled two storefront facades with fake weed, along with a customized ATM emitting a cannabis scent.

Design / AD: Annie Rosen
Print Design Awards: Best of Region (NYC), 2018 Obie Awards: Engagement: GOLD, 2018